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Friday, November 12, 2004

Wal-Mart Wine

A circulating e-mail claims that Walmart will be offering its own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price, in the $2-$5 range. While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, RI. She said: "The right name is important." So, here we go:

The top 12 suggested names for Walmart Wines:

12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Walmart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Walmart Wine ...
1. Nasti Spumante

 

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